I read this article, speaks about ten factors describing how Jackson's brand can be applied to someone's personal brand.
http://www.careerhubblog.com/main/2009/06/what-michael-jackson-the-brand-icon-can-teach-you-about-personal-branding.html
There has been some criticisms for this article, especially with regards to the final factor, i.e. "Die Young". But I believe the author's point in here is to highlight the fact that a brand should be awake and keep on improving their position and should be ready for a reinvention; it shouldn't be obsolete. I think the brand icon - 'Jackson' is an excellent example for personal branding. It is a memorable resonating brand that captured millions of hearts.
http://www.careerhubblog.com/main/2009/06/what-michael-jackson-the-brand-icon-can-teach-you-about-personal-branding.html
There has been some criticisms for this article, especially with regards to the final factor, i.e. "Die Young". But I believe the author's point in here is to highlight the fact that a brand should be awake and keep on improving their position and should be ready for a reinvention; it shouldn't be obsolete. I think the brand icon - 'Jackson' is an excellent example for personal branding. It is a memorable resonating brand that captured millions of hearts.
It is not my will to bring politics in class or this blog, but I think another powerful brand has been established in US recently: Barack Obama. His brand breaks at least one of the rules listed in the article, Let Go, but it is in the others, especially Give Back, Go Global, Be Visible and Break Out.
ReplyDeleteI post his first famous speech of the 2004 where, in the first minutes, he explaines his core values.
http://www.youtube.com/watch?v=fardBSXQcE4&feature=PlayList&p=CD35C055A89782A2&index=6