United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered

As we know, core brand values play a very important roles to communicate to anyone inside or outside the company. Here are some basic questions we should consider when we are looking at potential core values:

1- Which values are so inherent in your company that if they disappeared, your company would cease to exist as it is?
2- Which values does your company consistently adhere to in the face of all obstacles?
3- Does the word passionate come to mind when you look at a value and apply it to your company?
4- Which core values does this culture value?

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