Best Practice for Driving Employees Brand Advocacy

Brand personality reflected on the personality of the top one or two people in the company, for example Steve Jobs with his company Apple. To resonance with brand consumer not only look at the top/CEO but also the employee. How to deliver the brand message from top to all employees so that employee can help company to strengthen its brand. Forrester report give five best practice to drive employee from brand resisters up to the brand advocates: 1) share the brand message internally; 2) involves employee in brand planning; 3) personalize the brand promise; 4) enable employee of delivery of the brand promise; and 5) reinforce brand-aligned behaviors and attitutdes.