Online companies are successfully putting branding to work with a help from Mr. Dot Com. "The Internet helps promote companies' products in a very efficient manner and especially to all audiences in all parts of the world," says Dettore (http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html#9). "Typical advertising media hit only a segmented or regional strategy, so the Internet is one of the most cost effective ways to brand."
Experts say that the brand names of seven Internet companies are already recognized by more than 50 million adults, giving them' mega-brand' status. According to a survey from Intelliquest, 10,000 Internet users associated the following Net names with the following products:
- Books: Amazon.com - 56 percent
- Music: CDNOW - 24 percent
- Computer Software: Microsoft - 30 percent
- Computer Hardware: Dell - 20 percent
- Clothing: The Gap - 12 percent
- Travel: AOL, Yahoo!, Travelocity - 8 percent each
- Autos: Yahoo! - 6 percent
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