Today we discussed about brand personality in class. I found a short video also discusses how to determine your brand personality and how knowing your brand personality affects your marketing efforts.
Speaking about brand personality I found an exercise to help discover a brand's positioning among its competitors. For example taking 7 different car manufacturers like Ford, Fiat,Volvo,Honda etc and try to imagine that they are members of a family. Then try to choose who is the father, the mother, the aunt and so on.This helps see that a brand is a position in people's minds which is a lot more than a logo.
Speaking about brand personality I found an exercise to help discover a brand's positioning among its competitors. For example taking 7 different car manufacturers like Ford, Fiat,Volvo,Honda etc and try to imagine that they are members of a family. Then try to choose who is the father, the mother, the aunt and so on.This helps see that a brand is a position in people's minds which is a lot more than a logo.
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