We have all tasted the Manotsuru sake variety yesterday. A million thanks to Obata-sama. Now we have a concrete experience about the product. Does it mean that we already know the brand? Can we figure out its competitive advantage by tasting the actual product? Are the questions thrown and the answers given by the owner herself enough to fill the gaps in the information for branding? Is the product the competitive advantage?
To the untrained palate like mine, the taste do not differ so much as to tell which one is better. The aroma is pleasant for some and yet less attractive for the other kinds. Obviously, the product is one of the brand elements that make-up the brand. But we still have to find that specific thing that may make its brand stand out and resonate with the target customers.
Happy hunting!
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