Here is an example of Japanese advertising which plays with how to pronounce telephone number in an easy to remember way.
This is the ad of one law consultant company. It says, "Please call us when you don't know how to get back your money you over paid"
714 = na-i-yo It comes from "mottainai yo" or ''wasteful'' (that you over paid those money"
= na-i-yo also comes from "shinpainaiyo" or '' don't worry about it''
Very memorable and funny.
Thank you Pop for sharing this clip!
ReplyDeleteEven I do not understand Japanese much, I can remember that phone number by now. It is one of strategy that the company make its phone number stick in customer brain. I think it is very effective. I also can remember a lot of phone numbers from this method.