Friday, February 18, 2011

Coke's Secret Formula

Fluid extract of Coca: 3 drams USP
Citric acid: 3 oz
Caffeine: 1 oz
Sugar: 30 (unclear quantity)
Water: 2.5 gal
Lime juice: 2 pints, 1 quart
Vanilla: 1 oz
Caramel: 1.5 oz or more for color

The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops

According to a Yahoo news article, company historian Mark Pendergrast found the secret Coke recipe in a 1979 newspaper photo. We all know by now that Coke's competitive advantage is not in the taste/flavor. So if this is true is this still a big thing?

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