Sunday, January 30, 2011

UNIQLO HeatTech - Technology Advantage














UNIQLO is a Japanese casual wear designer, manufacturer, and retailer. Apart from the brand image of 'reasonable price casual wear for every ages' or 'Japanese H&M', UNIQLO developed an idea to combine technology with cloth. They came up with the cloth technology called "Heat Tech" which is a lightweight high-tech fabric actually creates heat to warm you up. This technology innovation became one of a competitive advantage for UNIQLO.

Here is a UNIQLO HeatTech CM 2008

3 comments:

  1. This comment has been removed by the author.

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  2. Thank you very much Pop for sharing the information about Heat Tech technology. It is new information for me. By the way, as I am one of Uniqlo customers, I also see many competitive advantage for UNIQLO. For example, price advantage,variety of products, variety of branches, and ect. These might be the reason why Uniqlo can make a lot of sale.

    Oh! I should stop by at Uniqlo and check new products. Long time have not been there!

    Phensuda Methasan

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  3. Phone is such a very nice technology for now its very good idea
    to write an article like yours that was very good i have a
    smartphone online store
    i need to write some blogs so i can boost my sales in my online
    store atleast i have a idea now thanks for you.

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