If you had a chance to expose a brand since you were little or younger (teens), you have higher chance to be loyal to the brand unless you hadn't had a bad experience with it.
What do you think? Please think about yourself if you are the person who has a loyal brand?
Let's say, kids were taken to MacDonald often by their parent to get a toy, Happy set, had great time with their family, or grown up in the house surrounded by Sony products. They may be loyal to the brand, aren't they?
Should company go for targeting and doing marketing on children or teens who can easily influenced by external factors in order to create a strong brand in the long term? Isn't that going to be a strong competitive advantage because kind of the nostalgia?
Company has to develop a brand attachment which a passion and emotional involvement of the consumers with the branded products.
What products can stir such deep emotions in people and how to stir them?
I don't know.... because I don't have any particular brand that I am going crazy or being very loyal. In my opinion, unlike in the past, there are so many products and substitutes now, so it seems getting more and more difficult to create a strong brand. I still believe it takes very long time to create a brand, not within short period.
What do you think?
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