Saturday, January 15, 2011

Logorama

Attached is the trailer for the last year Academy Award winner for the Best Animated Short Film. It explores how much our life is interconnected with brands from an artistic perspective.

"Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave...). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph. "
H5 group, which created the movie.

http://www.designboom.com/weblog/cat/8/view/7079/h5-logorama.html

The full version is also available in iTunes store and youtube.

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