Saturday, March 13, 2010

Sake No Jin

Sake No Jin proves to be another venue where sake lovers can compare and contrast different kinds of products. We have seen how they are trying (hard) to communicate their brands. Now I see that everyone capitalizes on the four treasures - rice, water, worker and environment - as what the speaker in the lecture presented. This is how the government is positioning the Niigata Sake. No wonder it was adopted by almost, if not all, sake breweries.

It is also interesting to note that there are prospects for market outside Japan, particularly the US. As the distributors pointed out, the market in the US is dominated by women, who does the shopping; younger generation, who loves to experiment and try new things; and the Japanese immigrants. They informed us about how typical shoppers buy sake, they face the shelf, close their eyes and grab one because, as we found out in our SA, "to the untrained eyes, they all look the same, and most probably taste the same."

So, is there any point of differentiation. Is there a hope for branding this product? The answer will be known during our final exam. Good luck!

No comments:

Post a Comment