Adaptive brand marketing-Rethinking your approach to brands in the digital age

Today, brand marketing shifts from hub and spoke, with MR, sales, advertising, etc to kaleidoscope from offline media to interactive media. To win in the new century, marketers should
take seriously consideration on the adaptability. Adaptive Brand Marketing, an approach that encourages companies rapidly response to align its consumer and brand needs and maximize return on brand equity.

The adaptive brand marketing make companies real changes in term of people, process and technology. People aspect will involve in elevating consumer understanding; executing globally or dedicating a global brand strategist. Rethinking your process of planning, partnership or measurements is important in this new marketing approach. The changes in technology will help company to enable scalable customer intimacy. For more details of what adaptive brand marketing is, how does it works and its meanings to marketers, you can refer to this report.