Saturday, March 13, 2010

The Future?

This is one of the best videos I’ve ever listened, by Patrick Dixon. It’s around 30 minutes, but worth listening. I’ve summarized his speech.
There are, Three areas which are fundamental to the future:
1. Consumer - (Disruption in terms of individual consumer)
2. Communities – (Disruption of communities)
3. Companies - (Disruption of Companies)

Consumer: The future will be shaped by emotion - The only word that decides the future of one’s business. Consumers fickle, change fast, have to be connected to their emotions for a business to sustain in future.Market research cannot tell you the future. All real innovation is about divergence - Doing things different. Even cost leadership doesn’t work – it’s all about capturing the passion & imagination of the consumer.

Communities: In the online world 'Advertising' has no place. Providing accurate information, verified by the users/consumers as correct – is all what matters. Communities get powered when they together & can change the whole business model in a very disruptive way, but very positive.

Companies: How terrible a company can be to a consumer's experience with their product/service, in future you will loose your customer within the first 10 seconds of your online Web. What’s important is to use the ‘Intelligent Technology’ but being focused, passionate, friendly and emotional

Ultimate slogan or the delivered promise for every business would be 'Making Life Better'.

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