Tuesday, March 2, 2010

Ranking Ranqueen

This is not directly related to our brand discussion, but we had this information from previous class from professor. "Ranking Ranqueen".

The company's website is here, and you can translate with google or others.
http://www.ranking-ranqueen.net/

Stores are only in Tokyo, Sapporo, and Fukuoka, and selling CDs, books, magazines, soft drinks, snacks, cosmetics, and so on.

You can see how often ranking changes and what kind of items are sold well right now.

So, conventional brand is nothing to do with here. Top selling product, ranking, is the brand itself.

Japanese people love blood type and ranking.
I want what others want;

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