Build your brand from the inside out

Branding begins with your employees. They can reinforce or break your brand's promise whenever they interact with customers, investors or other stakeholders. They are the direct touch points who deliver your brand's promise. So engaging employees to your brand will be important as doing to your customers.
This article pointed out the 3 lessons as a base for building our brand from inside out. Lesson 1: It is more than just the posters in the hallways which means that brings the tangible evidence showing that the brand is infused in the way of doing its business. Lesson 2: brand and HR, the new best friends which means that joining the people in brand and HR together, not only by the physical proximity but also the regular communication and joint projects. Lesson 3: Internal communication is your lifeline. We would know more how these 3 lessons worked with examples from Virgin Media and Red Hat.