Since I've never been in this line of work, I was just thinking.. For you to create (or at least be inspired to create) a good brand strategy for your product, you actually have to believe in your product. Right? However, does this mean that we should not be part of companies whose products we don't support/believe in? (At least from the perspective of an employee working for the Marketing Department.)
For instance you were offered a job as the Brand Manager of Pepsi - a really good opportunity for you, but you're a Coca-Cola drinker - and you don't really like the taste of Pepsi as compared to Coke. Will you accept the job or not? Why?
Just wondering about your views on this. :)
- Emilie
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It's really a good discussion because I have many experience you've just pointed out.
ReplyDeleteI think we cannot "love" all "products" offered by the company we belong, but we would be able to "love' the "value proposition" of the company, such as "refreshment drink for enjoyable life".
Or, regarding the concept of "pro-sumer", we would be better off if we would work for the company you really know and love.
Dfficult question...
Yeah, I agree with Hide. We would be better off if we work in a company we love. I think the real challenge is among the showbusiness people. They have to know and live the characters they portray in order to act accordingly. How they manage to get in the shoe of characters from one extreme to the other is what amazes me.
ReplyDeleteIs it then possible to work in a company and act according to the organizational beliefs, traditions and norms while in the office and completely forget about it the moment you leave at the end of the day? Maybe not, unless you have split personality. Or even so, it is just unnatural to go against what you believe in for the sake of income or maybe fame. Some people do so in the short term, but in the long run, you might just end up in misery.
Another way of meeting the challenge is whether you can eventually make the whole organization adopt and believe the things that you value. I mean, you can create a different brand image and steer the company towards supporting and living this new brand. This is difficult to do but I guess it is possible.