Good brands-What make them special

This "Good brands report 2009" written by PSFK is really a good source for us to understand the the insights of good brands in the world. Each brand will process their own brand value but they still share some common straits which are utility, experimentation, environmental priority, community and listening, etc.

We also have some good lessons from top 10 brands, Google, Apple, Zipcar, etc. Like, Google with the lesson on experiment rapidly and embrace failure; Apple with the lesson on every aspect of your brand should be as good as your product, etc.

Please refer to the link above for your information and some good resources to improve your brand value.