Brand Experience

Something that businesses often forgot is brand experience. It is what consumer see, touch, and feel about the product. A good or bad experience will stick in the consumer mind forever, so that businesses should be aware of this. In the internet era, the marketing job become very challenging. What brand is stand for? If your company don't have the answer, ask them ask the customer. Company should tell how relevant their product/service to the customer needs and different from everyone else who sells what you sell. This article talk about the key factor in company and customer relationships, brand promise.