Today, we have seen the increasing brand values in determining the overall corporate wealth. So, what is the value in brands? In this article, we will know that the value of brands is resided in the brand equity.
Brand equity has three dimensions but the first dimension "Customer-based brand equity" has grown more important. So to make simplify, what brand managers do is to make the brand enter into each consumer' life and make brands become different and more valuable. In this article, you can have a deep knowledge of what are the value of brands and some famous brand examples (Nike, BWM...)
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