Thursday, January 14, 2010
Elements of a Winning Brand Name
Brand name is one of the most important elements of brand. Brand name is defined Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota. So, creating a good brand name plays an important role for your business and of course, it takes your great efforts in term of time and other resources. According to the article, here are some elements of a captivating and winning brand name: memorable and easy to spell, concise, informative, visual element, positive connotation and color.
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Brand name is important but somehow, company will have to change their brand name due to repositioning, M&A...However, almost the brands change their names face with 5-20% sales decline. So to make the changes in Brand names successful, this paper points out the anticipated clear financial benefits, the original brand equity, strong media awareness...For more details with some examples, please look at the link below:
ReplyDeletehttp://www.millwardbrown.com/Sites/MillwardBrown/Media/Pdfs/en/KnowledgePoints/306AC40F.pdf