As explained by professor last week (New Coke Case), how a resonating brand could create dissonance in the minds of consumer, I remembered this incident happened in Sri Lanka. (With relates to a cosmetics brand)Janet Beauty Care” products are first and only commercial herbal beauty care brand in Sri Lanka. In November 2003 Janet faced a controversial sitation – which was heavily highlighted by media. Their slogan , “Real Herbs – We respect Mother Nature” was challenged by the public with an incident of a hair treatment causing adverse side effects.Full Story: [http://www.sundayobserver.lk/2004/02/22/fea11.html]
After this incident Janet products were questioned by the public & lost the reputation maintained for years. Even though the company exists with a fair reputation at present, they have faced major failures in financial terms.
Hiranthi, is this a problem with both the cosmetics brand and the hair salon?
ReplyDeleteHi Professor, Both the Janet care products & the service was affected due to the incident.
ReplyDelete