This is a good video. I completely agree that what we keep or succeed to keep in the customer's mind is more important than our logo and where we advertise. For example, even today I do not really recall what is the logo of Philips. But still for me Philips mean good quality based on my experience with a music player during my college days(1996-2000).
Yes, I completely agree that top of the mind in consumer is the first priority of any other brand that exist in the world and future as well, but consistent with the core value of the brand is another most important elements of brand management for sustainable growth of the brand..
This is a good video. I completely agree that what we keep or succeed to keep in the customer's mind is more important than our logo and where we advertise.
ReplyDeleteFor example, even today I do not really recall what is the logo of Philips. But still for me Philips mean good quality based on my experience with a music player during my college days(1996-2000).
Yes, I completely agree that top of the mind in consumer is the first priority of any other brand that exist in the world and future as well, but consistent with the core value of the brand is another most important elements of brand management for sustainable growth of the brand..
ReplyDelete