This is a good video. I completely agree that what we keep or succeed to keep in the customer's mind is more important than our logo and where we advertise. For example, even today I do not really recall what is the logo of Philips. But still for me Philips mean good quality based on my experience with a music player during my college days(1996-2000).
Yes, I completely agree that top of the mind in consumer is the first priority of any other brand that exist in the world and future as well, but consistent with the core value of the brand is another most important elements of brand management for sustainable growth of the brand..
Instead of the mind of the consumer I would rather put my brand in his heart.Brands have a big emotional component strenghten by a promise being continuously fullfilled.
So if a bad B/W logo would not work in color either what is the trick to build a good logo? is it to accurately predict what the consumer will think of it? Is it possible for a business to deliver what was promised and still have its logo fail?
This is a good video. I completely agree that what we keep or succeed to keep in the customer's mind is more important than our logo and where we advertise.
ReplyDeleteFor example, even today I do not really recall what is the logo of Philips. But still for me Philips mean good quality based on my experience with a music player during my college days(1996-2000).
Yes, I completely agree that top of the mind in consumer is the first priority of any other brand that exist in the world and future as well, but consistent with the core value of the brand is another most important elements of brand management for sustainable growth of the brand..
ReplyDeleteInstead of the mind of the consumer I would rather put my brand in his heart.Brands have a big emotional component strenghten by a promise being continuously fullfilled.
ReplyDeleteSo if a bad B/W logo would not work in color either what is the trick to build a good logo? is it to accurately predict what the consumer will think of it? Is it possible for a business to deliver what was promised and still have its logo fail?