Thursday, February 24, 2011

Judge not, that you may not be judged!

This post is related to a brand that is known for its cases... and for its popularity in our class discussions... :) Yes..your guess is right! Pls read ahead..

A lady in a faded grey dress and her husband, dressed in a homespun suit walked in timidly without an appointment into the Harvard University President's outer office.

The secretary could tell in a moment that such backwoods, country hicks had no business at Harvard and probably didn't even deserve to be in Harvard.

"We want to see the President," the man said softly. "He'll be busy all day," the secretary snapped. "We'll wait," the lady replied.

For hours the secretary ignored them, hoping that the couple would finally become discouraged and go away.

They didn't and the secretary grew frustrated and finally decided to disturb the president." Maybe if you see them for a few minutes, they'll leave," she said to him.

The President, stern faced and with dignity, strutted toward the couple.

The lady told him, "We had a son who attended Harvard for one year. He loved Harvard. He was happy here. But about a year ago, he was accidentally killed.

My husband and I would like to erect a memorial to him, somewhere incampus." The president wasn't touched....

He was shocked. "Madam," he said, gruffly, "we can't put up a statue for every person who attended Harvard and died. If we did, this place would look like a cemetery.

"Oh, no," the lady explained quickly. "We don't want to erect a statue. We thought we would like to give a building to Harvard."
The president rolled his eyes. He glanced at the gingham dress and homespun suit, and then exclaimed, "A building!"

Do you have any earthly idea how much a building costs? We have over seven and a half million dollars in the physical buildings here at Harvard.

"For a moment the lady was silent. The president was pleased. Maybe he! could get rid of them now.

The lady turned to her husband and said quietly, "Is that all it costs to start a university? Why don't we just start our own?"

Her husband nodded.

The president's face wilted in confusion and bewilderment.

Mr. and Mrs. Leland Stanford got up and walked away, traveling to Palo Alto, California where they established the University that bears their name.
Stanford University, a memorial to a son that Harvard no longer cared about.

Most of the time we judge people by their outer appearance, which can be misleading. And in this impression we only tend to treat people badly .By thinking they can do nothing for us thus we tend to lose our potential good friends, employees or customers

Tuesday, February 22, 2011

Japan departo theme song

Last class, we've discussing some about brand should have its slogan/logo/song which could lead customers to have it brand pop up in their mind suddenly when see/hear/think of something related. Like one of our student's example that when you're thinking of "what should we eat today?" suddenly you think of "MK", or when you're thinking of "what should you do (dou suru?), "Ifuru" pops up in your mind.

Try visiting Jusco, Gran de pot, K's denki, or even Yamada denki when you do your next shopping, and try listening to their theme song/melody. I've come to notice that I could hear their theme song/melody, everytime I visit. I'm not sure whether these brands would pop up in my mind before one another when I wanna go shopping, but I think many kids memorize these songs and persuade their parents to visit the ones their like indirectly by humming those songs/melodies

Japanese Ad plays with telephone number

We were talking about brand icons, slogans, jingles in the last week class.
Here is an example of Japanese advertising which plays with how to pronounce telephone number in an easy to remember way.



This is the ad of one law consultant company. It says, "Please call us when you don't know how to get back your money you over paid"

714 = na-i-yo It comes from "mottainai yo" or ''wasteful'' (that you over paid those money"
= na-i-yo also comes from "shinpainaiyo" or '' don't worry about it''

Very memorable and funny.

Monday, February 21, 2011

IBM Jeopardy Challenge

A few weeks ago I posted an IBM century video that recapped IBM's achievements and milestones. Now, IBM is out to prove that they are continuing to innovate.

I present to you Watson, the IBM supercomputer designed to think, learn, and beat people at Jeopardy.


Why would IBM spend countless millions on a computer with the sole purpose of putting it on game shows?

Sunday, February 20, 2011

What's in a brand name?

In the 21st century, Shakespeare might ask, "What's in a brand name"? To the numerous branded companies, the answer is a "plenty of value and money"! Look around the marketing landscape,you would figure out that a rose by any other name would not smell as sweet!!
Here is an article (from mashable.com)about the acquisition of Fb.com by Facebook!

It has been revealed that Facebook has acquired the Fb.com domain. This news comes just days before its special event, where it is set to reveal an overhauled version of Messages that works like e-mail. Facebook paid a cool $8.5 million, more than 42 times the amount the company originally paid for facebook.com.

In September, the American Farm Bureau sold the Fb.com domain to an undisclosed buyer. Looking up the domain’s whois reveals that MarkMonitor, a brand protection and domain management company, is the Fb.com’s registrar. However, Domain Name Wire has revealed that the domain’s whois has been updated to reflect that Facebook is the domain’s administrator.

A recent report from All Facebook claims that Facebook is using Fb.com internally, but doesn’t quite know what Facebook intends to do with it. At the same time, The New York Times and TechCrunch claim that the company’s impending Messages overhaul will utilize the Facebook.com domain for user e-mail accounts.

What does that mean for Fb.com? Most likely, Fb.com will become the e-mail domain of the company’s 1,400+ employees. Yahoo does something similar; its staff uses @yahoo-inc.com e-mail addresses instead @Yahoo.com in order to avoid confusion between its employees and the hundreds of millions of users of its e-mail service.

Be careful with your brand name

Brand name and slogan are parts of brand element. We have to be careful in using terms for our brand name or slogan because they will represent our brand. There are several examples of the funny products' name and many people make a joke for that products.


Now the ladies can have nuts as an accessory!













Trying to formulate Jewish American Princess joke without offending EVERYONE












Finally, someone has created an extract of everyone’s favorite natural aroma!















http://www.japantrends.com/girlie-products-with-unfortunate-names/

Those are several examples of the important of brand name.

Friday, February 18, 2011

Coke's Secret Formula

Fluid extract of Coca: 3 drams USP
Citric acid: 3 oz
Caffeine: 1 oz
Sugar: 30 (unclear quantity)
Water: 2.5 gal
Lime juice: 2 pints, 1 quart
Vanilla: 1 oz
Caramel: 1.5 oz or more for color

The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops

According to a Yahoo news article, company historian Mark Pendergrast found the secret Coke recipe in a 1979 newspaper photo. We all know by now that Coke's competitive advantage is not in the taste/flavor. So if this is true is this still a big thing?