Tuesday, March 8, 2011

The Value of Louis Vuitton


High school kids are caring around Louis Vuitton bags. This is not a surprising scene in Japan. Some of you are cannot believe what was happening.

There was a huge boom back in when I was in the University, a lot of female friends owned Vuitton bag. They looked they were happy and proud of themselves having the bags.
My question is that how do 30s and 40s adult women who have Vuitton bag to see these phenomena? If these customers' value proposition of Vuitton is an achievement or a symbol of success in their career, to be owned by young students may hurt the brand.
Therefore, I think how to maintain the luxurious image of Louis Vuitton while expanding a new market is a real challenge.

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