Social media isn’t only about using existing websites, but sometimes creating your own. To get a better handle on consumer feedback, Starbucks did just that with "My Starbucks Idea"
http://mystarbucksidea.force.com/ideaHome
The site allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed. Starbucks then took it a step further and added an “Ideas in Action” blog that gives updates to users on the status of changes suggested...
By empowering their exceptionally web savvy consumer, Starbucks strengthens their campaign to add a personal touch to coffee.. :)
Lesson: Thinking of ways to build your company are great, but directly asking your consumers what they want, is better. Acting on that information and doing it publicly is key to the success of this campaign...
~TEJ~
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