I came up with the thought that, these two drinks are made from totally different needs.
"Pepsi Mon Blanc"- Company's need , to promote new favor of Pepsi
"Asahi tea" - Customer's need, to find a drink that can help them solve a problem when eating oily food.
At the beginning, I bought these two drinks because of the same reason of "I wanna try new drink"
After I had tried both, I have never thought of Pepsi Mont Blanc again.
On the other hand, this Asahi tea always pops up into my mind every time I eat oily food.
It made me feel like, " Oh , I really want Asahi tea right now".
I became Asahi tea, good with oily food's fan ever since then.
Though its name is quite long, but it's really good way to communicate the message well.
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