Last week, I bought these two new drinks from school shop. One is "Pepsi Mont Blanc" and another one is "Asahi tea, which is good to be drunk with oily food"I came up with the thought that, these two drinks are made from totally different needs.
"Pepsi Mon Blanc"- Company's need , to promote new favor of Pepsi
"Asahi tea" - Customer's need, to find a drink that can help them solve a problem when eating oily food.
At the beginning, I bought these two drinks because of the same reason of "I wanna try new drink"
After I had tried both, I have never thought of Pepsi Mont Blanc again.
On the other hand, this Asahi tea always pops up into my mind every time I eat oily food.
It made me feel like, " Oh , I really want Asahi tea right now".
I became Asahi tea, good with oily food's fan ever since then.
Though its name is quite long, but it's really good way to communicate the message well.
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