Brands in our everyday life

In relation to the discussion we had in the last class regarding association of a brand with a product I have found very interesting picture. Looking on that picture and logos of brands we can understand what product was meant and what was happening...

The 15 Most Hated Companies in America

No matter how strong or powerful the brand is, it is unavoidable to face with both people who love and hate the brand.

The Atlantic Monthly published a list of the 15 Most Hated Companies in America with some explanation of reasons. This should be a useful source of information for brand manager to learn and identify the problem occurring with their brands.

http://www.theatlantic.com/business/archive/2011/01/the-15-most-hated-companies-in-america/68873/

Check it out, whether your favorite brands are on the list.

Logorama

Attached is the trailer for the last year Academy Award winner for the Best Animated Short Film. It explores how much our life is interconnected with brands from an artistic perspective.

"Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave...). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph. "
H5 group, which created the movie.

http://www.designboom.com/weblog/cat/8/view/7079/h5-logorama.html

The full version is also available in iTunes store and youtube.

Test Post

What is the job of Brand Manager

The important job of Brand Manager is to link up between what company wants toward the brand and customers' experience in order to make customers to purchase its products or services and also create customers' loyalty.

Google Online Marketing Challenge

I've tried to include our Brand Management class projects in Google's Online Marketing Challenge . Hopefully we will be approved, and you will be able to see the real-time results of your Branding efforts.

Welcome to Brand Management 2011 Class Blog

Hello Brand Managers,
Welcome to the 2011 Class Blog for Brand Management. Here please post your comments/ideas related to our discussions in class. Do you have extra insights? Feedback or comments? Please post them in this forum to add an extra dimension to our discussions.