Today, I saw two of my friends upload pictures of Starbaucks' new logo.
One of them said that no matter how the logo has been changed, she still loves Starbucks.
Another one just expresses the surprise feeling to the change.
The new logo has no "Starbucks coffee" name on it.
I wonder why does the firmly established brand like Starbucks need to change.
Here are the reasons that I found.
The company didn't answer directly, saying only, "Customers will begin to see this evolution of our brand expression in Starbucks stores in March 2011," when Starbucks celebrates its 40th anniversary.
However, it seems not clear about what will happen next with the revolution of the brand.
It may take sometime to see the development in business direction.
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