Monday, March 14, 2011

Fire Up Your Personal Brand and Influence Others (By: Dan Schawbel)

The 7 Sample Secrets

  • 1) Ignite your enthusiasm. You need to light a fire in your heart before sparking one in others. If you don’t have genuine passion in your work, how are you supposed to convince people join you?
  • 2) Navigate the way. Deliver a specific, consistent and memorable vision. Although enthusiasm may open the door, a vision can take hold of your listeners and pull them to the other side. Visions must be summarized in a single line and be profound.
  • 3) Sell the benefit. Put your listeners before yourself. Carmine explains how focused entrepreneurs know their target market and can clearly explain how their product or service improves the lives of people and businesses in that market.
  • 4) Paint a picture. Tell a powerful, memorable, and actionable story. Inspiring individuals sell themselves, their vision, and their values by turning their message into a story that keeps you interest and entertained. When this happens, it’s easy to remember key points and take action.
  • 5) Invite participation. Solicit input, overcome objections, and develop a winning strategy. Instead of announcing your vision, get other people to embrace it. You need to open up a dialogue with people by making them equal participants in your project.
  • 6) Reinforce an optimistic outlook. Optimists will use the outcome of a project to learn, adjust and grow to have a better chance of success next time around. They don’t give up, despite the obstacles ahead.
  • 7) Encourage their potential. Praise people, invest in them, and unleash their potentials. This one goes back to the notion of giving before receiving. If all you want to do is ask for favors, people will divest in your personal brand. People’s dearest treasures are people and not material objects. The best compliment you can give someone is “you make me want to be a better person.”

No comments:

Post a Comment