in 1984 Apple was born and tried to challenge IBM by Superbowl ads :
http://www.youtube.com/watch?v=OYecfV3ubP8&feature=player_detailpage
It is proven that apple has been becoming a strong brand until now. In 2011 Superbowl ads Motorola tried to challenge back apple.
http://www.youtube.com/watch?v=FgOX9mb7V4o&feature=player_detailpage
Could Motorola beat Apple and change consumers' mind?
Hans
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