Hello Brand Managers,
Just wondering what you thought of Farkhod's lecture. Was it helpful for you? I found a few of his slides to be fantastic, and have asked him to share them with us. I can't guarantee that he will, as these were all confidential and not officially approved by his company, but I will let you know if I do receive them.
I hope that our classes last week have helped drive home the point about where a brand truly lives, and how to find a way to make it come "alive". Hiranthi's post on Emotional Branding below may also provide more insights.
I look forward to seeing you all on Thursday!
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I found the lecture very interesting and relevant, key learnings for me include:
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Brand idea
Personality
Benefits
Reason to believe
Consumer insights
Target Group
2. Connection/relationship between the Brand and the people to the brand execution.
3. Importance of brand’s power to promote responsible marketing and responsible communication.
4. Relevance of the emotional aspect of a brand in consumer attraction.